Why Human Connection Still Matters in an AI World
Learn why empathy, creativity, and connection matter in an AI world—and how these skills can future-proof your career with Impact Factory.
Impact Factory started in 1991 and within a few years the word on the street was how automation was going to change the way people worked: it was the way of the future.
Back then, we said that no matter how brilliant the automation, there were still areas that needed humans. We continue to say the same thing today in the face of the world embracing AI as the way forward.
Of course, AI is amazing. We’re not here to diss it as we ourselves are reaping the benefits of aspects of AI in our own work. AI, like automation, is here to stay and the world is adjusting accordingly.
And yet, we still and will always need humans. Impact Factory simply couldn’t, wouldn’t exist without human connection and we see that one of our jobs is to keep the spotlight on what makes human connection the most valuable asset of all.
No matter how intuitive AI is ‘trained’ to be, it can never, ever replicate nuance, subtlety, genuine emotional intelligence and the most needed of human qualities – empathy. It can mimic those behaviours, but they will never come from a place of true understanding and authenticity.
AI can be creative, but it can only be creative in the ways in which it is programmed; it cannot produce anything completely new in the way the complexity of the human brain can. Even more importantly, AI can’t collaborate. Get two or three (or more) of those complex brains together and magic can happen, and the results can be transformational. AI on the other hand, is strictly transactional – good stuff, but not magic.
So, what’s the call to action? You need to future-proof your career (and your life!) by developing those qualities and skills that make you more human, more empathetic, more understanding, more capable, more creative. And to know that AI can never replace the real person that you already are.
Written by Jo Ellen Grzyb