Storytelling for Business Course
Join our Storytelling for Business Course to learn how to communicate with passion and engage directly with peoples’ feelings.
- Maximum 10 Delegates
- Two Trainers per Course
- Money Back Guarantee
I came not knowing what to expect but left full of confidence after the training. I have applied the lessons learnt and got good feedback. We greatly recommend it.
This Story Telling for Business Course helps you with
The Power of Storytelling
Demystify Telling A Story
Turn Complex Data into Engaging Stories
Bring Facts and Figures To Life
Creating a Compelling Narrative
How To Structure A Story for Maximum Impact
Make Your Presentations Come Alive
Get Buy-in for Your Ideas
Use Strategic Storytelling in Business
Tailored Training
If you are looking for In-House Training for a group or teams, please see our tailored skills training page.
Call us: +44(0)20 7226 1877
Book this Storytelling for Business Course
This course is only available as one-to-one skills training.
Please contact us to discuss further options.
If you want to book 4 or more people on to a single course, please contact us:
- Call +44(0)20 7226 1877
- Email enquiries@impactfactory.com
Location
London Training Rooms,Suite 121
Business Design Centre,
52 Upper Street,
London, N1 0QH
Running time
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Data speaks to the mind – but stories capture the heart and ignite the imagination. That’s why storytelling is your most powerful tool for business success.
Our Storytelling for Business Course helps you transform dry information into compelling narratives that engage and motivate.
You’ll learn to communicate with passion, connect with your audience’s emotions, and deliver messages that stick.
We equip you with proven techniques and the confidence to use storytelling to achieve your business goals
Course Benefits
This Storytelling for Business Course is limited to 10 delegates, ensuring personal attention to everyone on the course.
2 quality trainers per group means a total focus on you.
Storytelling for Business Course
DAY ONE:
Communicate with passion and stir the imagination to reach peoples’ feelings.
- History of Storytelling
- Why Tell Stories?
- Storytelling Elements
- Sitting Around The Table
- A Different Perspective
- The Most Important Thing
- Bringing Data Alive
- Connective Phrases and Analogies
- Story Structure
- Business Challenge
History of Storytelling
How we are hardwired to respond to stories
How stories can be powerful tools to use in business
Why Tell Stories?
Explore the neuroscience behind why stories resonate with us
Jumpstart Storytelling
Invite participants to share a story
Create an emotionally expressive environment for the rest of the day
Storytelling Elements
Unpick the stories people have told in terms of structure and storytelling devices
Sitting 'Round the Table
Delegates will ‘sit around the table’ (Campfire!), weaving storytelling elements into a business idea
A Different Perspective
Retell the story from one (often minor) character’s perspective.
How this impacts the power of the story and changes how we hear it
The Most Important Thing
What people remember and how they remember it
Explore the questions:
- Can you change the Most Important?
- Why would you want to?
- What impact would that have?
Bringing Data Alive
Use your data and facts to tell the story you want rather than leaving it to chance
How assumptions and misinterpretations can be made
Storytelling Techniques
Different storytelling techniques that have proven effective in business
Apply those techniques to your own situations and challenges
Connectives
How connective phrases enhance stories and can build anticipation or tension
Analogies
Practice creating analogies that help when there is factual information/ numbers /data to deliver
This exercise can also look at the ‘meaning’ behind numbers
Story Structure
Introduce a variety of story structures
Choose three to demonstrate depending on upon what would be most appropriate for the delegates on the day
Business Challenge
In pairs, delegates will choose a business idea for which they want buy-in
Use one story structure that most fits their personal style to write and present a strategic story, building a compelling case for their idea
I came not knowing what to expect but left full of confidence after the training. I have applied the lessons learnt and got good feedback. We greatly recommend it.
I can say that I’ve been using and encouraging others to use more pausing as well as encouraging them to use more storytelling for purposes of creating a personal connection and engagement.
Interactive and engaging sessions, with lots of opportunity to role-play, get feedback and the chance to implement feedback immediately. Katie and James were engaging and encouraging facilitators. I appreciated their attentiveness to individual’s goals for the session and their personalised feedback that helped realise growth and development even in the session itself.
