Media Skills In-House Training

Media Skills Training

Media Skills as part of an In-House programme can help delegates quickly discover what already works for them.

Working in small groups with two experienced facilitators, delegates refine key messages and practice interviews.

They will have the opportunity to be both the interviewer and the interviewee.

We record most of the work in order to both recreate the pressure of an interview and analyse delegate progress.

Tailored to Your Issues

Just knowing how the media works and what they are trying to achieve is a tremendous first step towards being able to carry off these tricky situations and come out looking good.

If you feel confident that you can handle any attempt, by whichever media, to wrong-foot you, you are more likely to project the right image for you and your organisation and get the maximum impact from any media coverage.

Give Your People Know-How

Sometimes they have a grounding in media skills and know-how to handle even the toughest media interview.

Sometimes they don’t, and the results can be embarrassing, even potentially disastrous.

Some people in your company may have to meet the press on a regular basis.

Others who field media queries or have to create media interest and excitement.

You should certainly have people who are capable of handling pressures and crises.

You Need to be Well Prepared

People need to be well-prepared to ensure they aren’t caught off guard by the media or manoeuvred into saying something they shouldn’t or don’t want to reveal at this time.

You may have a launch, a big event, or a campaign coming up, and you want to grab the media’s attention.

This media training program examines how to master the art of dealing with the media.

We can tackle anything, from a full-scale interview to a local newspaper feature.

Benefits of Media Training

• Clear Messaging:
  • Helps individuals craft clear, concise, and impactful messages that resonate with their target audience. 
• Interview Techniques:
  • Teaches the skills to handle interviews effectively, answering tricky questions and staying on message. 
• Media Language:
  • Provides valuable insights into how journalists work, enabling individuals to tailor their communication effectively. 
• Overcoming Fear of Media:
  • Overcomes anxiety associated with media interactions, boosting confidence in front of cameras and microphones.
• Building Self-Assurance:
  • Practice and feedback develop self-assurance and the ability to communicate effectively, even in high-pressure situations. 
• Prepares for Difficult Situations:
  • Provides tools to respond to difficult questions and mitigate potential reputational damage. 
• Maintaining Composure:
  • Helps individuals maintain composure and deliver clear messages. 
• Building Trust:
  • Confident delivery enhances the credibility and reputation of both the individual and the organisation. 
• Positive Media Coverage:
  • By crafting compelling narratives, individuals can increase the likelihood of positive media coverage.